Direct Travel introduces Avenir across global specialty markets

Direct Travel has announced the expansion of Avenir, its global travel platform, across its specialty market divisions, including Energy, Marine and Mining. Delivered through ATPI’s specialist businesses, Avenir provides a single global platform and unified service model for executive and project-based business travel, complementing the company’s established sector-specific logistics and workforce mobility solutions.

With this expansion, organisations operating in complex and logistically demanding environments will benefit from a more consistent and scalable approach to business travel, bringing modern infrastructure to corporate travel while continuing to rely on proven specialist solutions for crew and workforce logistics.

Industries such as energy, marine and mining manage multiple types of travel simultaneously, from large scale workforce and crew movements to executive, commercial and project travel. These needs are fundamentally different and require distinct solutions.

Avenir is designed to support traditional business travel within these sectors, bringing structure and consistency to executive leadership travel,  commercial and client-facing teams, and  project-based and technical specialists.

This sits alongside ATPI’s established specialist services, which continue to manage:

crew and workforce mobility, offshore and rotational travel, and highly customized logistics to remote and complex destinations

Together, this creates a more coordinated and complete travel framework.

Avenir enhances ATPI’s specialist offerings by introducing a consistent global foundation for business travel, while preserving the depth and specialization of existing solutions.

“Our long-standing leadership in specialty travel is built on deep sector expertise and a strong focus on our customers, and we remain committed to strengthening how we serve these markets,” said Christal Bemont, Chief Executive Officer of Direct Travel. “As travel becomes more complex, that foundation becomes even more important. Avenir is an important step forward, giving our customers a more consistent approach to global business travel, combined with the specialised solutions they rely on to support their operations.”

With a long history in maritime travel, ATPI supports global shipping and offshore organisations with highly coordinated travel services. Expertise in crew movements, vessel rotations and global logistics ensures reliable, efficient operations across ports and regions worldwide.