COLUMBIA blue addresses complexities of asset management and luxury travel for high-net-worth clients

In today’s landscape, the demands of superyacht and private aircraft ownership are more complex than ever. Rising expectations for personalised experiences, shifting global regulations, and growing operational challenges mean that exceptional asset management is no longer a luxury—it is a necessity, according to COLUMBIA yacht services, part of COLUMBIA blue, an integrated platform for total asset management.



"With deep in-house expertise spanning technical operations, compliance, crewing, and project oversight, we provide tailored solutions for every stage of a yacht’s lifecycle—from day-to-day operations to major refits and new builds,” says Louise Holloway, Managing Director of COLUMBIA yacht services. “Superyachts and private business jets are complex, high value assets that demand strategic, ongoing management.”



COLUMBIA yacht services is one part of the total asset management solution provided by COLUMBIA blue, where teams take an innovative approach to handling all the material assets of high net worth individuals in a consistent manner that utilises the latest optimisation tools.



For example, COLUMBIA yacht services works closely with the private aviation experts at Skyside to deliver a consistent standard of oversight, ensuring assets are managed in harmony, with a shared understanding of each client’s priorities. If luxury hospitality services are needed, the experts at COLUMBIA signature apply their knowledge.



“Our deep experience in all the elements that go into marine and aviation asset management make it possible for us to take all the worry away from the owners, who are happy to let us manage their fleets,” says Norman Schmiedl (pictured), CEO, COLUMBIA blue.



To ensure clients’ fleets are performing at optimal levels, Columbia Group’s Performance Optimisation Control Room (POCR) generates data for actionable insights that lead to more cost-efficient services. The POCR, which is part of the OneLink platform, monitors its clients’ fleets 24/7 and offers features such as route, speed, and fuel optimisation, energy management, emission compliance monitoring and more.



The challenge of sourcing and retaining exceptional crew is a central focus of COLUMBIA blue’s total asset management services as well. Through the group’s global network and reputation, they can engage individuals who not only meet the technical requirements but also understand the discretion, service ethos, and adaptability needed to operate within private ownership structures. Recruitment is handled internally, allowing for a more curated approach that takes into account both cultural fit and long-term potential.



Itineraries and operational planning are handled with the same care and depth to deliver highly tailored logistical support—whether for an off-season refit or a remote expedition cruise—ensuring that regulatory, financial, and technical elements are aligned and transparent.



Mr. Schmiedl adds: “This integrated platform structure is designed to provide clarity, accountability, and discreet support across all lifestyle and leisure projects related to total asset management.”