Accommodation provider Care Ashore undergoes re-brand

Care Ashore, the seafarer accommodation charity, is delighted to announce the launch of its new brand identity and website. The rebranding marks an exciting chapter in the Charity’s 106-year history and follows the launch of a new 3-year Strategic Plan which renews Care Ashore’s commitment to providing vital accommodation to UK seafarers.  

Care Ashore’s accommodation is available to UK residents who have worked at sea at any time during their life, and their dependents. This includes former Merchant Seafarers, Royal Navy and the Royal Fleet Auxiliary personnel, as well as those who have worked on the British fishing fleets, cruise ships, in the offshore oil and gas industry and the offshore wind farm sector.

The Merchant Navy Welfare Board (MNWB), the umbrella charity for the UK Merchant Navy and fishing fleets which represents 47 member charities in welfare, was pleased to support the re-branding project.

Sharon Coveney, who is Deputy CEO of MNWB, said: “We’re proud to support Care Ashore with this important rebrand and new website. It’s clear they are committed to raising their profile and making it easier for seafarers to understand and access the support available.

“There is a real need to improve awareness across the sector, and this work will help address confusion around the charity’s identity and services. By strengthening its messaging and visibility, Care Ashore can reach more people who could benefit from its accommodation and community.

“Crucially, this investment is about ensuring more seafarers can find and access the support they need, when they need it.”

The new website offers a fresh, modern look and improved navigation, making it easier for visitors to access information about all the Charity has to offer.   

Care Ashore invites seafarers, supporters and the wider public to explore the new website and discover how the charity is making a difference at  www.careashore.org.